Tuesday, 20 March 2012
Monday, 19 March 2012
Evaluation Question 3 - What kind of institutions would distribute your product and why?
The Stages of production for a media product like a magazine follow a set of steps which lead to the finished product.
The first stage as a Pre-Production planning stage in which all party's are told what is required for the product to be finished on-time.
The second stage is Production. this is where all the writers go and get their stories and type them up for the mag, and the photographers finish their photo-shoots.
The third stage is Post-Production. in this step the editors and producers fine tune all of the information writers and photographers have given them and tie them together into a finished product.
that is production sorted but it doesn't stop there. there are other important steps such as marketing a distribution all the way until the final exchange of products in to consumer hands.
2. and industry that could help distribute my product is someone like Bauer Media. they already have experience is distribution magazines all over the world and it would be very easy for them to take my product to shelves everywhere. they do already distribute a magazine with a similar target audience. but i do still think there is enough demand to make it a feasible acquisition.
3. because they already distribute a similar magazine. they will be familiar with my target audience and know exactly how to market it to them for the greatest effect. my product is similar to Kerrang but slightly different in the way it it is written to connect directly to the audience. this will help my product because a distributer is more likely to take a product on if it feels there is an unexploited gap in the market.
4. magazines like kerrang aren't advertised too much on terrestrial TV or on billboards/posters. this is because it is a Niche target audience and in order to connect to that target audience they target that audience specifically. they do this by advertising primarily on their own TV channels.
5. my product could be distributed in number of ways. it could be distributed and sold in shops. or you by a digital copy of the entire magazine available for downloads. maybe to be distributed by Apple form the iStore. i know this is possible because they recently made this service available on my iPad and i tend to use it frequently to download empire.
The first stage as a Pre-Production planning stage in which all party's are told what is required for the product to be finished on-time.
The second stage is Production. this is where all the writers go and get their stories and type them up for the mag, and the photographers finish their photo-shoots.
The third stage is Post-Production. in this step the editors and producers fine tune all of the information writers and photographers have given them and tie them together into a finished product.
that is production sorted but it doesn't stop there. there are other important steps such as marketing a distribution all the way until the final exchange of products in to consumer hands.
2. and industry that could help distribute my product is someone like Bauer Media. they already have experience is distribution magazines all over the world and it would be very easy for them to take my product to shelves everywhere. they do already distribute a magazine with a similar target audience. but i do still think there is enough demand to make it a feasible acquisition.
3. because they already distribute a similar magazine. they will be familiar with my target audience and know exactly how to market it to them for the greatest effect. my product is similar to Kerrang but slightly different in the way it it is written to connect directly to the audience. this will help my product because a distributer is more likely to take a product on if it feels there is an unexploited gap in the market.
4. magazines like kerrang aren't advertised too much on terrestrial TV or on billboards/posters. this is because it is a Niche target audience and in order to connect to that target audience they target that audience specifically. they do this by advertising primarily on their own TV channels.
5. my product could be distributed in number of ways. it could be distributed and sold in shops. or you by a digital copy of the entire magazine available for downloads. maybe to be distributed by Apple form the iStore. i know this is possible because they recently made this service available on my iPad and i tend to use it frequently to download empire.
Sunday, 18 March 2012
Monday, 5 March 2012
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