Research into institutions that distribute similar products

Research into institutions that distribute similar products

http://www.mediauk.com/owners/88/bauer-media - 19th Jan 2012

Maybe a music label might publish a magazine like this to promote it's own music?

http://www.bauermedia.co.uk/ 19th Jan 2012

list of other magazines publised by Bauer Media

Kerrang

Q

FHM

MOJO

Todays golfer (niche)

Bird Watching (niche)

Question one.

Q, FHM, MOJO, Pop, and Kerrang. 

a media company might have more than one kind of music magazine to appeal to a larger target audience and capture more readers and generate more profit. this is an example of Horizontal Integration.

Question 2

My plan would be to produce a music magazine much like kerrang that focuses on the rock genre of music, this means the distributor bauer media would not be interested in my product. because it already has kerrang and they would not want two different magazines that hit the same target audience. i would have to find a different publisher, without a magazine of this type in order to guarantee that they'd accept my product.